‘Raymond Turner is a design legend who brings together his extensive experience in this inspirational and practical book to give a Masterclass on the ‘how to and why’ of design leadership. There are treasures here for decision makers in both business and public services: this book is a template of design excellence for us all’ Clive Grinyer, Director, Internet Business Solution Group, Cisco Systems, Inc.
‘Raymond Turner takes design off its pedestal and places the thorny issues of design management and design leadership in a modern business context. Turner moves the reader from the basic theory to the complex real world of 21st Century design practice. He illustrates how design is both an enabler of stewardship and supports his arguments and visionary perspectives with a wealth of enlightening case studies.’ Mike Ganderton, Senior Creative Director, LEGO Group